Greetings from the beautiful mountains of western North Carolina! I take great pleasure in welcoming you to Panacea Coffee Company, home of some of the best single-origin, artisan-roasted coffee the world has to offer.
Roasted in small batches with careful attention to extracting the natural characteristics distinct to each growing region, Panacea takes pride in expanding its retail sales to the greater US. The freshest coffee from around the world delivered directly to your door.
In the South, we have a saying for special friends who are honest, hard-working, and kind – the type of person who’s always there to help out or to let you know they care. Not just a good person but a “good people,” as in, “He’s good people.”
I can’t count the number of times I’ve met a “good people” in my twenty years in the coffee business, but they’re certainly our inspiration.
So that’s what Panacea does… We select, roast, and brew good coffee for good people. From all of our good people to all of yours, here’s to life’s beauty and warmth! Enjoy!
~Brian Pierce




